China Playbook (2)

China Macro: Economy, Government, Society

Overview of any government movements affecting end consumers and brands

October 2024

Why China’s Demographics Are Reshaping the Market

To encourage marriage and birth rates, the Chinese government is moving from simple encouragement to radical—and sometimes bizarre—interventions.

View the article - Why China’s Demographics Are Reshaping the Market

October 2024

China's Cosmetics Sector Poised for Transformation

The National Medical Products Administration in China has unveiled new proposals aimed at advancing the domestic cosmetics industry.

View the article - China's Cosmetics Sector Poised for Transformation

October 2024

Luxury Brands Under Scrutiny Signal Overlooked China Data Law Risks

Recent investigations in China into multiple luxury brands, including Dior, Gucci, and Louis Vuitton, concerning consumer data leaks, underscore significant and often overlooked risks associated with China's data laws.

View the article - Luxury Brands Under Scrutiny Signal Overlooked China Data Law Risks

October 2024

China Boosts Consumer Lending with Fiscal Subsidies

To stimulate domestic spending, China has implemented a new policy providing interest subsidies on personal consumption loans.

View the article - China Boosts Consumer Lending with Fiscal Subsidies

October 2024

Meishan Aims to Become China’s Next Fashionable Sports City

The city of Meishan in Sichuan has announced its “Fashionable Sports City Plan 2025–2030”, outlining a vision to lead in niche and emerging sports.

View the article - Meishan Aims to Become China’s Next Fashionable Sports City

October 2024

Tech Innovation Meets Government Priorities

China continues to double down on strategic technologies, with state support driving progress across AI, the low-altitude economy, digital currency and beyond.

View the article - Tech Innovation Meets Government Priorities

June 2025

China Reinforces Cross-Border Ecommerce With 16 New Pilot Zones Approved

China has approved 16 new cross-border ecommerce pilot zones, including locations such as Hainan Island, Qinhuangdao, Dandong, Chuzhou, Kaifeng and the Bortala Mongol Autonomous Prefecture.

View the article - China Reinforces Cross-Border Ecommerce With 16 New Pilot Zones Approved

May 2025

China Doubles Down on “World-First” Launches and Experiences

Local governments across China are rolling out incentives to attract international brands, competitions, artists and creators to debut their latest offerings in China.

View the article - China Doubles Down on “World-First” Launches and Experiences

April 2025

China’s Securities Industry Moves to Curb Wealth Displays

China’s securities industry has proposed new rules aimed at stabilising market sentiment by encouraging positive discourse and penalising industry insiders who flaunt wealth, damage the industry’s reputation or offer excessive incentives without justification.

View the article - China’s Securities Industry Moves to Curb Wealth Displays

March 2025

China to Develop High-Quality Outdoor Sports Destinations

China is set to establish a network of high-quality outdoor sports destinations and supporting infrastructure by 2027, aiming to drive industry growth, boost regional economies and promote national fitness levels.

View the article - China to Develop High-Quality Outdoor Sports Destinations

February 2025

China to Boost the “Silver Economy”

China has introduced initiatives to enhance its “silver economy”, including the development of diverse and tailored financial products and infrastructure to cater to the older population.

View the article - China to Boost the “Silver Economy”

January 2025

Boosting the Winter Economy: Sports, Culture and Infrastructure

The Chinese government is leveraging the winter economy as a key driver for growth, encouraging both leisure and professional winter activities while promoting winter sports culture.

View the article - Boosting the Winter Economy: Sports, Culture and Infrastructure

December 2024

Double 11 Revolution: Government Subsidies Ignite Ecommerce Surge

Much has been written about the Chinese consumer stimulus package introduced by the Beijing government in October and many eyes are keen to see how this plays out in terms of consumer behaviour.

View the article - Double 11 Revolution: Government Subsidies Ignite Ecommerce Surge

Trend Tracker: Consumer & Social Insights

An in-depth look at the latest consumption trends, social media movements and cultural shifts in China

May 2026

The 48-Hour Sales Funnel: Luxury Hospitality as Retail

The traditional transactional retail model is currently gasping for air, making way for a model of immersive commerce where the boundaries between hospitality and shopping have vanished.

View the article - The 48-Hour Sales Funnel: Luxury Hospitality as Retail

May 2026

The Digital Soul: Winning Chinese Gen Z

Winning over Gen Z in China requires more than a fresh coat of paint; it requires a brand to speak the language of the internet fluently.

View the article - The Digital Soul: Winning Chinese Gen Z

April 2026

The Rise of Robotic Pour-Over

The Chinese coffee market is undergoing a hyper-efficiency evolution. While Starbucks pioneered the Third Space, local players like Grid Coffee are using high-end machines to replicate precision hand-drips at a fraction of the human cost.

View the article - The Rise of Robotic Pour-Over

April 2026

3D Printing & Synthetic Craftsmanship

China is becoming a "sandbox" for decentralised manufacturing, where 3D printing is moving from industrial prototyping to the desks of middle schoolers and home "super-farms".

View the article - 3D Printing & Synthetic Craftsmanship

October 2024

How Consumer Preferences Have Evolved: Rational Spending over Status Symbols

China’s consumers are increasingly prioritising value and functionality over superficial brand prestige. This shift is evident across sectors, especially retail and outdoor apparel.

View the article - How Consumer Preferences Have Evolved: Rational Spending over Status Symbols

October 2024

Video Podcasts Emerge as Key Channels for Brand Engagement

Video podcasts are quickly becoming a significant channel for brand engagement. Brands are actively participating, sponsoring or even launching their own video podcasts to forge deeper connections with their audiences.

View the article - Video Podcasts Emerge as Key Channels for Brand Engagement

October 2024

Themed Multi-Functional Spaces Redefine Hospitality with Lifestyle Experiences

In China, restaurants are evolving beyond mere dining establishments, transforming into multi-functional hospitality venues.

View the article - Themed Multi-Functional Spaces Redefine Hospitality with Lifestyle Experiences

October 2024

What Rednote’s Seed Awards Reveal About the “Seeding Economy”

Seeding is a marketing strategy where brands collaborate with influencers or loyal customers on social media to promote their products, thereby "planting" the idea of purchasing in the minds of other users.

View the article - What Rednote’s Seed Awards Reveal About the “Seeding Economy”

October 2024

Rednote Users Turn ‘Interest’ into ‘Black Magic’

A quirky trend is going viral on Chinese social media: xiexiu 邪修, or ‘black magic’ in English. It's now used to describe creative hacks and unexpected shortcuts — like recreating a slow-cooked dish in five minutes with packet sauces and a microwave.

View the article - Rednote Users Turn ‘Interest’ into ‘Black Magic’

October 2024

Ningbo – A Hidden Gem for Global Brands Targeting Chinese Consumers

Ningbo is quietly emerging as a lifestyle destination of choice for early retirees and China’s urban middle class, increasingly recognised as the country’s ultimate “Old Money City.”

View the article - Ningbo – A Hidden Gem for Global Brands Targeting Chinese Consumers

June 2025

Tmall Joins Hands With Rednote to Enhance Social Ecommerce

On 7 May, Tmall and rednote officially signed a strategic cooperation agreement and jointly launched the "Red Cat Plan" 红猫计划. This partnership marks the first full integration between the two platforms.

View the article - Tmall Joins Hands With Rednote to Enhance Social Ecommerce

May 2025

Rednote (Xiaohongshu) Releases 2025 Banned Words List

Chinese lifestyle platform rednote (Xiaohongshu) has released its updated 2025 manual, outlining which words can and cannot be used in livestreams and posts, especially in advertising.

View the article - Rednote (Xiaohongshu) Releases 2025 Banned Words List

April 2025

Cuteness Meets Maturity

The upcoming fashion trend for 2025SS, dubbed ‘Lulicore 可露丽风’, blends Mocha Mousse neutral tones with youthful Morandi-inspired hues.

View the article - Cuteness Meets Maturity

March 2025

New Livestreaming Trend: Idolising Livestreamers

Tuanbo 团播, or group livestreaming, typically features multiple livestreamers resembling pop idols who dance to music, while a main host in the background interacts with viewers, encouraging them to send virtual gifts or vote for their favourite performer.

View the article - New Livestreaming Trend: Idolising Livestreamers

February 2025

Fast-Growing Rednote Account In December Empowers Women Who Live Alone

The second fastest-growing account on China’s social media platform rednote (Little Red Book) in December was @独立女生小课堂, meaning 'Life Hacks for Independent Women.'

View the article - Fast-Growing Rednote Account In December Empowers Women Who Live Alone

January 2025

Trending Fashion Styles on Little Red Book in 2024

From casual city-walk attire to chic gear for exploring nature, consumers are turning to Little Red Book and other social platforms for outfit inspiration tailored to specific life scenarios.

View the article - Trending Fashion Styles on Little Red Book in 2024

December 2024

Young Chinese Professionals Invest Their Free Time in Taking Classes

Young professionals are increasingly drawn to low-cost trial classes—ranging from fitness to floral art—often priced as low as RMB 9.9.

View the article - Young Chinese Professionals Invest Their Free Time in Taking Classes

New Global Entrants and Channel Extension

Highlighting exciting global brands and concepts that have entered/extended and are making waves in the industry

October 2024

Rapha Launches First Clubhouse in China

Located on Donghu Road in Shanghai's Xuhui district, Rapha Clubhouse also features British bicycle brand Factor Bikes.

View the article - Rapha Launches First Clubhouse in China

October 2024

Louis Vuitton Beauty Opens World-First Store in Nanjing

Louis Vuitton's beauty brand, La Beauté, has launched its first global store in Nanjing's Deji Plaza 德基广场.

View the article - Louis Vuitton Beauty Opens World-First Store in Nanjing

October 2024

H&M Reopens Shanghai Flagship with China’s First ‘House of H&M’ Concept

After a series of store closures in China since 2022, H&M has reopened its Shanghai flagship store, introducing the world’s first open livestream space.

View the article - H&M Reopens Shanghai Flagship with China’s First ‘House of H&M’ Concept

October 2024

KFC China Expands with New Fried Chicken Concepts

KFC China has ventured into new territory, opening two distinct fried chicken shops in Shanghai under a new sub-brand, Fried Chicken Brothers 炸鸡兄弟, focusing instead on specialised Chinese and Korean-style fried chicken.

View the article - KFC China Expands with New Fried Chicken Concepts

October 2024

Ronron Archive Opens First Pop-Up in China

Korean fashion brand Ronron Archive has launched its first China pop-up in Hangzhou, running from 3 July to 15 September.

View the article - Ronron Archive Opens First Pop-Up in China

October 2024

“Nordic Arc’teryx” Norrøna Returns to China with New Partner, Topsports

Norwegian outdoor brand Norrøna is making its return to China through a strategic partnership with Topsports, China’s leading multi-brand sports retailer.

View the article - “Nordic Arc’teryx” Norrøna Returns to China with New Partner, Topsports

June 2025

Hoka Opens Its First Global Brand Experience Centre in Shanghai

Hoka has unveiled its world-first Brand Experience Centre in Shanghai—a three-floor, 1,600㎡ space that goes far beyond retail.

View the article - Hoka Opens Its First Global Brand Experience Centre in Shanghai

May 2025

Anta Acquires Jack Wolfskin for $290 Million

Chinese sportswear giant Anta Sports 安踏集团 has announced its acquisition of outdoor brand Jack Wolfskin from Topgolf Callaway Brands for $290 million. The deal is expected to be finalised by the end of Q2 or early Q3 2025.

View the article - Anta Acquires Jack Wolfskin for $290 Million

April 2025

Sporty & Rich opens its first online flagship store in China on Tmall

American athleisure brand Sporty & Rich officially launched its first China ecommerce store on Tmall Luxury Pavilion—Alibaba’s exclusive platform for high-end brands, which has hosted names like Gucci and Coach since its debut in 2017.

View the article - Sporty & Rich opens its first online flagship store in China on Tmall

March 2025

Manolo Blahnik Launches on Tmall

British luxury shoe brand Manolo Blahnik has officially launched its first online shop in China via Tmall, following the opening of its first mainland China boutique in November 2024 at Shanghai’s Plaza 66 shopping mall.

View the article - Manolo Blahnik Launches on Tmall

February 2025

Skincare Brand RéVive Announces Full Entry into China

On 15 December, luxury skincare brand RéVive marked its official entry into the Chinese market with a press conference celebrating the 30th anniversary of its first product launch.

View the article - Skincare Brand RéVive Announces Full Entry into China

January 2025

Skins Returns to China with an Unexpected Ambassador

Australian sportswear brand Skins has re-entered the Chinese market and selected 46-year-old actor Sha Yi 沙溢 as its ambassador.

View the article - Skins Returns to China with an Unexpected Ambassador

December 2024

Essentials Fear of God Taps Into Douyin’s Ecommerce Wave for China Debut

On 23 October, LA-based fashion brand Essentials Fear of God launched on China’s TikTok, Douyin, marking its first official retail channel in China and debuting a new collection ahead of other global markets.

View the article - Essentials Fear of God Taps Into Douyin’s Ecommerce Wave for China Debut

Global Game-Changers

Exploring groundbreaking marketing strategies from global brands that capture consumer attention and drive industry trends

March 2026

Precision Skincare: Quantum Computing in J-Beauty

Japan is redefining the scientific breakthrough by introducing quantum computing into the $500 billion beauty industry, moving far beyond traditional marketing buzzwords.

View the article - Precision Skincare: Quantum Computing in J-Beauty

March 2026

Beyond the Red-Washing: Emotional Realism in 2026

In the Year of the Fire Horse—a rare event associated with high energy and volatility—successful brands are pivoting toward emotional realism to connect with a weary workforce.

View the article - Beyond the Red-Washing: Emotional Realism in 2026

October 2024

Nike's Recent Campaign with Sprinter Su Bingtian is a Masterclass in Localisation

Nike has launched a new campaign starring legendary Chinese sprinter Su Bingtian, which cleverly ties Cantonese soup culture to the spirit of sportsmanship and effort.

View the article - Nike's Recent Campaign with Sprinter Su Bingtian is a Masterclass in Localisation

October 2024

Starbucks x Rednote Create Four Themed Spaces to Drive Interest-Based Communities

Starbucks and Rednote have announced a significant partnership to transform over 1,800 Starbucks stores in China into themed "Interest Community Spaces", catering to various hobbies such as pets, crafts, cycling and running.

View the article - Starbucks x Rednote Create Four Themed Spaces to Drive Interest-Based Communities

October 2024

How Art Collaborations Deepen Luxury Storytelling

Luxury brands frequently partner with artists and art institutions to enhance their aesthetic appeal and artistic significance. This isn't a new marketing tactic but these collaborations are increasingly prevalent in China as a localisation strategy.

View the article - How Art Collaborations Deepen Luxury Storytelling

October 2024

Lululemon’s New Campaign Champions Failure — and That’s a Win

Lululemon’s latest campaign in China, partnered with Wang Shun and Jia Ling, takes a refreshing approach: celebrating imperfection.

View the article - Lululemon’s New Campaign Champions Failure — and That’s a Win

October 2024

Birkenstock Pops Up in Shanghai, Invites Outdoor Enthusiasts to Walk in Sand

German footwear brand Birkenstock brought its heritage of foot health to life with an immersive pop-up event at Shanghai’s West Bund from 6–8 June.

View the article - Birkenstock Pops Up in Shanghai, Invites Outdoor Enthusiasts to Walk in Sand

June 2025

Camper Localises Its 50th Anniversary Celebration Pop-Ups

To mark its 50th anniversary, Spanish shoe brand Camper hosted a series of celebrations in China, including a gallery pop-up in Shanghai and a tea shop experience in Chengdu.

View the article - Camper Localises Its 50th Anniversary Celebration Pop-Ups

May 2025

Gucci Exhibits Its Iconic Bamboo Bags in Shanghai with Immersive Installation

Gucci recently hosted a striking exhibition at Shanghai’s Sun Ke Villa, celebrating the legacy of its iconic Bamboo handbag, which first appeared in 1947.

View the article - Gucci Exhibits Its Iconic Bamboo Bags in Shanghai with Immersive Installation

April 2025

On Running Softens Up Shanghai with Cushioned Store Experience and Local Collaborations

From 1 to 9 March, On Running transformed its Shanghai Xintiandi store into a cushioned oasis, inside and out, to showcase its CloudTec Phase technology—designed for a smooth, responsive and cushioned running experience.

View the article - On Running Softens Up Shanghai with Cushioned Store Experience and Local Collaborations

March 2025

Head & Shoulders ‘Rents’ Shoulders in Creative Campaign

To strengthen its brand association and reinforce its original English name, Head & Shoulders launched a creative campaign in China centred around the idea of ‘renting’ shoulders.

View the article - Head & Shoulders ‘Rents’ Shoulders in Creative Campaign

February 2025

Loewe Celebrates Chinese New Year with a Tribute to Traditional Craft and Culture

As a continued dedication to honouring China's Intangible Cultural Heritage and its rich artistic traditions, Loewe has unveiled its Year of the Snake collection.

View the article - Loewe Celebrates Chinese New Year with a Tribute to Traditional Craft and Culture

January 2025

Cartier Showcases 298 Iconic Pieces in Shanghai Exhibition

In honour of the 60th anniversary of diplomatic relations between China and France, Cartier has brought 298 iconic jewellery pieces, watches and archival documents to Shanghai.

View the article - Cartier Showcases 298 Iconic Pieces in Shanghai Exhibition

December 2024

How Moncler Genius Bridged Global Design with Local Appeal in Shanghai

On 19 October, Italian fashion brand Moncler held its Moncler Genius 2024 global show at the closing of Shanghai Fashion Week, themed "The City of Genius."

View the article - How Moncler Genius Bridged Global Design with Local Appeal in Shanghai

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Chinese Innovators: Products & Marketing Campaigns

Showcasing the most exciting campaigns from Chinese brands that redefine the market and resonate with local consumers

May 2026

The Korean Wave Reverse: Why Korea is Falling for C-Style

As daily routines became simpler and less involved, Gen Z consumers began craving something more dramatic, fun and visually impactful.

View the article - The Korean Wave Reverse: Why Korea is Falling for C-Style

April 2026

The "Self-Pleasing" Revolution in Lingerie

Foreign lingerie giants are exiting China while local brand AÍMER is booming with campaigns that prioritise the "female experience" over the "male gaze".

View the article - The "Self-Pleasing" Revolution in Lingerie

October 2024

Cigalong Captivates with Chinese Opera-Inspired Jewellery

Chinese jewellery brand Cigalong celebrated its 7th anniversary with a garden party that vividly showcased its deep roots in Chinese opera.

View the article - Cigalong Captivates with Chinese Opera-Inspired Jewellery

October 2024

Songmont’s New Campaign Features Alexa Chung in Beijing

Chinese premium leather brand Songmont has launched a poetic campaign titled "Journey to the East: a postcard from Beijing with Alexa Chung", featuring English model and television personality Alexa Chung.

View the article - Songmont’s New Campaign Features Alexa Chung in Beijing

October 2024

M&G Stationery Reinvents Itself With Sustainability and Comics

Chinese stationery giant M&G has launched a "Happy Co-op" pop-up concept at Shanghai HAI550, China's first sustainable lifestyle retail space.

View the article - M&G Stationery Reinvents Itself With Sustainability and Comics

October 2024

SoYoung Clinic Taps Betty Boop to Reframe Light Aesthetics

In July, SoYoung Clinic staged a Betty Boop-themed pop-up in Beijing and Shenzhen to promote its philosophy: “Everyone is equal in front of youth”.

View the article - SoYoung Clinic Taps Betty Boop to Reframe Light Aesthetics

October 2024

Rethinking Death: A Lifestyle Approach to Memorial and Mourning

Funeral home brand Greatroam 归丛 has opened its first offline space in Beijing’s Sanlitun, a neighbourhood better known for fashion, food, and nightlife than funeral services. But that contrast is exactly the point.

View the article - Rethinking Death: A Lifestyle Approach to Memorial and Mourning

June 2025

Percussion Music Campaign Celebrates Yangzhou’s Bathhouse Culture

A new cultural campaign from the Yangzhou Municipal Bureau of Culture, Radio, Television and Tourism brings fresh rhythm to ancient traditions—literally.

View the article - Percussion Music Campaign Celebrates Yangzhou’s Bathhouse Culture

May 2025

Suning Max Stores Roll Out AI Assistants for Smarter Retail

Suning Max 苏宁易购Max店 has introduced new in-store AI assistants powered by Deepseek and a proprietary retail big data model.

View the article - Suning Max Stores Roll Out AI Assistants for Smarter Retail

April 2025

FunnyElves Creates A "Scar Archive"

Chinese beauty brand FunnyElves 方里 partnered with online therapy platform 壹心理 to launch a mental health hotline and a “scar archive”, offering a safe space for women to share their personal stories and experiences with trauma.

View the article - FunnyElves Creates A "Scar Archive"

March 2025

AnKoRau Takes Its 2025AW Show to the Countryside

Athleisure wear brand AnKoRau 安高若 hosted its 2025AW show on its mother brand Zuczug’s farm in the outskirts of Shanghai. The setting brought the brand closer to nature, perfectly aligning with its message of embracing the outdoors and staying active.

View the article - AnKoRau Takes Its 2025AW Show to the Countryside

February 2025

To Summer’s Chinese New Year Campaign: "Why Not Take a Detour?"

Fragrance brand To Summer 观夏 launched a poetic Chinese New Year campaign inspired by the snake and mythical creatures from a traditional Chinese literary work Classic of Mountains and Seas 山海经 and A Happy Excursion 逍遥游.

View the article - To Summer’s Chinese New Year Campaign: "Why Not Take a Detour?"

January 2025

Xiaomi Launches Washing Machine with Separate Drum for Underwear

Xiaomi has introduced a new washing machine featuring a separate drum specifically for underwear, inspired by customer comments, earning the brand praise for responsiveness and agility.

View the article - Xiaomi Launches Washing Machine with Separate Drum for Underwear

December 2024

Digital-First Skincare BrandSimpcare Unveils Eco-Chic Flagship

Targeting Asian sensitive skin, Chinese skincare brand Simpcare opened its first flagship store, using eco-conscious and sustainable materials.

View the article - Digital-First Skincare BrandSimpcare Unveils Eco-Chic Flagship

Ecommerce Insights: Platform Strategies & Success

Deep dive into ecommerce performance, interpreting platform strategies and highlighting winning brands and products

October 2024

Following Up Double 11: Sports & Outdoor Category Track

Our ecommerce tracker shows that this year’s Singles’ Day promotion delivered strong results, with the sports and outdoor category performing particularly well — reaching $31.6 billion in year-to-date sales.

View the article - Following Up Double 11: Sports & Outdoor Category Track

October 2024

Continued Double-Digit Growth in Beauty

Across Tmall, JD.com and Douyin, the Beauty department had a 12% overall growth from January to August 2025 compared to the same period in 2024, reaching $41.1 billion in net sales.

View the article - Continued Double-Digit Growth in Beauty

October 2024

How Chinese Social Commerce Platforms Drive Trends to Sales

Chinese social commerce platforms, like Douyin, are effectively boosting sales by transforming social media content and trending topics into shopping festivals.

View the article - How Chinese Social Commerce Platforms Drive Trends to Sales

October 2024

Mixed Category Performance as the Fashion Department Declines 1% Overall Versus 2024

Across Tmall, JD.com and Douyin, the Fashion category declined 1% between January and July compared to the same period in 2024, with $57 billion in net sales.

View the article - Mixed Category Performance as the Fashion Department Declines 1% Overall Versus 2024

October 2024

JD.com Enters the Auto Game, Signs Major Deal with BYD

JD.com has signed a strategic partnership with BYD, one of China's top EV makers, to build out a comprehensive aftermarket ecosystem.

View the article - JD.com Enters the Auto Game, Signs Major Deal with BYD

October 2024

Sports Apparel and Equipment Sector Saw 16% Growth in H1 2025

Despite a 7% year-on-year decline in the month of June, the Sports & Outdoor category had a 16% overall growth in H1 2025 compared to the same period in 2024 across Tmall, JD.com and Douyin, reaching $18.2 billion in net sales.

View the article - Sports Apparel and Equipment Sector Saw 16% Growth in H1 2025

October 2024

Alibaba Expands Ecommerce Universe into Full-Spectrum Consumer Spending

On 23 June, Alibaba announced a strategic shift, bringing its food delivery platform Ele.me and travel service Fliggy into its core ecommerce ecosystem.

View the article - Alibaba Expands Ecommerce Universe into Full-Spectrum Consumer Spending

October 2024

The Beauty Sector Saw 17% Year-on-Year Growth Jan-May 2025

Across Tmall, JD.com and Douyin, the Beauty category had 17% overall growth from January to May 2025 compared to the same period in 2024, reaching $27.3bn in net sales.

View the article - The Beauty Sector Saw 17% Year-on-Year Growth Jan-May 2025

June 2025

Fashion Category Sees 3% Year-on-Year Growth by April 2025

Across Tmall, JD.com and Douyin, the fashion category had a 3% overall growth in April 2025 YTD compared to the same period in 2024, reaching $30.1 billion in net sales.

View the article - Fashion Category Sees 3% Year-on-Year Growth by April 2025

May 2025

Sports Apparel and Equipment Sector Saw 20% Growth in Q1 2025

Across Tmall, JD.com and Douyin, the Sports & Outdoor category had a 20% overall growth in Q1 2025 compared to the same period in 2024, reaching $7.2 billion in net sales.

View the article - Sports Apparel and Equipment Sector Saw 20% Growth in Q1 2025

April 2025

Beauty’s Best-Seller Is Facial Skincare Sets

The beauty category has had a strong start to the year across Tmall, JD.com and Douyin, with 26% overall growth February 2025 YTD compared to the same period in 2024, reaching $10.5 billion in net sales.

View the article - Beauty’s Best-Seller Is Facial Skincare Sets

March 2025

Small Growth in China’s Fashion Ecommerce

The fashion category saw a strong start to the year across Tmall, JD.com and Douyin, with 7% overall growth in January 2025 compared to the same period in 2024, reaching $8.6 billion in net sales.

View the article - Small Growth in China’s Fashion Ecommerce

February 2025

Strong Growth in China’s Sports & Outdoor Ecommerce Market in 2024

Global and local market leaders such as Nike and Anta retained their dominance, while challenger brands like Mizuno, Onitsuka Tiger and Salomon achieved exceptional growth, highlighting the increasing appeal of niche and premium sports brands.

View the article - Strong Growth in China’s Sports & Outdoor Ecommerce Market in 2024

January 2025

Alibaba Reshapes Ecommerce with New Business Group

On 21 November, Alibaba CEO Eddie Wu revealed plans to consolidate the company’s domestic and international ecommerce operations into a unified business group.

View the article - Alibaba Reshapes Ecommerce with New Business Group

January 2025

November Beauty & Personal Care Ecommerce Data

After October proved to be the biggest month of the year across Tmall, JD.com and Douyin, November was surprisingly only the 4th biggest for the beauty & personal care department, representing 11% of YTD sales.

View the article - November Beauty & Personal Care Ecommerce Data

December 2024

October Best Performing Ecommerce Month This Year-To-Date

October proved to be the biggest month of the year so far with $12.3 billion in net sales, representing 14% of YTD sales, suggesting that double 11 continues to play a key role in the annual sales curve.

View the article - October Best Performing Ecommerce Month This Year-To-Date

China Entertainment

A look at pop culture, music, film & TV, celebrity and arts in China

March 2026

The Maerfu Effect: A New Era of Celebrity Influence

The viral success of Tom Felton, or more precisely, Harry Potter's Draco Malfoy, as a 2026 CNY icon provides valuable insights into how global talent can successfully launch—or fail—on Chinese social media.

View the article - The Maerfu Effect: A New Era of Celebrity Influence

October 2024

AI and Innovation: Transforming How Brands Engage with Chinese Consumers

While the West debates the ethics of AI, China is leading globally in deploying AI at scale, transforming marketing, entertainment and even everyday life.

View the article - AI and Innovation: Transforming How Brands Engage with Chinese Consumers

October 2024

Wong Kar-wai Cancelled in China

Arguably the most significant scandal in China's entertainment industry this year centres on the famed film director Wong Kar-wai.

View the article - Wong Kar-wai Cancelled in China

October 2024

Can 'To Be Hero X' Propel China’s Soft Power Globally?

'To Be Hero X', a Chinese animation, or donghua 动画, as it’s known in Mandarin, co-produced by China’s Bilibili and Japan’s Aniplex, has achieved viral success with its inaugural season.

View the article - Can 'To Be Hero X' Propel China’s Soft Power Globally?

October 2024

Can Chinese Soft Culture Finally Break Out to the World?

The success of the 'Black Myth' series mirrors the popularity seen with cultural exports like Pop Mart and Labubu.

View the article - Can Chinese Soft Culture Finally Break Out to the World?

October 2024

Xianyu Finds Its First Brand Ambassador in Grassroots Star Liu Yuning

Alibaba’s second-hand platform Xianyu 闲鱼 has announced singer-actor Liu Yuning 刘宇宁 as its first-ever brand ambassador—a partnership that feels like a natural match.

View the article - Xianyu Finds Its First Brand Ambassador in Grassroots Star Liu Yuning

October 2024

China's Influencer Economy Gets a Reality TV Makeover

A new Chinese reality TV show, "Smile at You 微笑一号店", is taking the influencer economy to a new level. The series follows 35 young male candidates — from professional athletes to Oxford graduates — all united by one thing: their good looks.

View the article - China's Influencer Economy Gets a Reality TV Makeover

June 2025

Toy Powerhouse Pop Mart Launches Print Magazine

Chinese toy giant Pop Mart has launched its own magazine, 'play/Ground', making another step in its evolution into a global lifestyle brand.

View the article - Toy Powerhouse Pop Mart Launches Print Magazine

May 2025

Is Speed’s China Trip a Blueprint for Digital-Age Localisation?

Famous for his chaotic humour, high-energy streams and in-real-life (IRL) global adventures, American YouTuber and livestreamer Speed recently turned his attention to China, and the results have been fascinating.

View the article - Is Speed’s China Trip a Blueprint for Digital-Age Localisation?

April 2025

Korean Star Kim Soo-hyun’s Scandal Sparks Controversy in China—Why Do Chinese Fans Care?

Korean actor Kim Soo-hyun is facing intense scrutiny following allegations that he dated the late actress Kim Sae-ron when she was underage. The scandal has been seen across Chinese social media due to his popularity and the overall influence of Korean culture.

View the article - Korean Star Kim Soo-hyun’s Scandal Sparks Controversy in China—Why Do Chinese Fans Care?

March 2025

'Ne Zha 2' Becomes China’s Highest-Grossing Animated Film

'Ne Zha 2 哪吒之魔童闹海' has made history, grossing over RMB 10 billion ($1.4 bn) at the Chinese box office, making it the country’s highest-grossing animated film of all time.

View the article - 'Ne Zha 2' Becomes China’s Highest-Grossing Animated Film

February 2025

Idol Jackson Yee Stars in Film 'Big World', Tackling Disability Representation

The film 'Big World 小小的我' tells the poignant story of a young man with cerebral palsy striving to break free from societal constraints to lead a fulfilling life.

View the article - Idol Jackson Yee Stars in Film 'Big World', Tackling Disability Representation

January 2025

Film 'Her Story' Wins Hearts Across China with Fresh Female Perspectives

'Her Story 好东西' has captured audiences nationwide with its heartfelt portrayal of three women supporting each other: a primary school girl, her single mother and their young neighbour who is a singer.

View the article - Film 'Her Story' Wins Hearts Across China with Fresh Female Perspectives

December 2024

'See You Again': The Reality Show Cashing In on the Divorce Economy

A reality show from Mango TV, 'See You Again 再见爱人' follows celebrity or influencer couples facing relationship challenges.

View the article - 'See You Again': The Reality Show Cashing In on the Divorce Economy

Video Opinion: Industry Voices

Featuring an interview series—either from the Hot Pot China team, network, client representatives, partners, or consumers

October 2024

Xintiandi: A Look at China's Current Retail Landscape

Our CEO and founder, Jonathan Travers-Smith, visits Shanghai, returning to the familiar Xintiandi shopping mall area, and offers a look at the current retail landscape in China.

View the article - Xintiandi: A Look at China's Current Retail Landscape

October 2024

Are Chinese Games Finally Gaining Global Recognition?

We spoke with Jack Forsdike, a UK-born digital content creator based in China, who previously worked for two years at Chinese gaming giant NetEase Games. He shared his insights on the current state and future of the Chinese gaming industry.

View the article - Are Chinese Games Finally Gaining Global Recognition?

October 2024

Chinese Brands Go Global: From Local Giants to Global Challengers

Chinese brands are no longer just local players—they’re emerging as global challengers. This week, Hot Pot China’s Head of Strategy, Adam Sandzer, reflects on the rise of Chinese brands going global.

View the article - Chinese Brands Go Global: From Local Giants to Global Challengers

October 2024

Seoul Searching: The Secret to Korean Brands’ Viral Power in China

Our founder, Jonathan-Travers Smith, reflects on a recent trip to Seoul and unpacks why Korean brands continue to resonate so deeply with Chinese consumers.

View the article - Seoul Searching: The Secret to Korean Brands’ Viral Power in China

October 2024

Is China Finally Ready for Multi-Brand Retail?

Adam Sandzer, our Head of Strategy, reflects on why mono-brand has remained dominant and whether Douyin’s explosive growth signals a shift.

View the article - Is China Finally Ready for Multi-Brand Retail?

June 2025

How China’s Brand Builders Think Differently

In this edition of Voices, we hear from Bessie Lee, ex-CEO of WPP China, sharing how homegrown brands tackle growth beyond the top-tier cities and how creators in China are innovating new ways to collaborate with brands in an evolving digital ecosystem.

View the article - How China’s Brand Builders Think Differently

May 2025

How Do US–China Tariffs Impact Global Brands?

In this special edition of Voices, our CEO, Jonathan Travers-Smith, explains why China hasn't retaliated aggressively to Trump's tariff war—and what that signals to brands about China’s long-term market.

View the article - How Do US–China Tariffs Impact Global Brands?

April 2025

Navigating China’s Evolving Retail Landscape

For this month’s Voices, we speak with Hot Pot China’s advisory board member Robin Trebbe, former VP of Adidas China, to get his insights on China’s retail landscape and what brands should do to stay ahead.

View the article - Navigating China’s Evolving Retail Landscape

March 2025

China’s Fastest-Growing Categories—Where Brands Should Focus Next

Davy Huang, Business Development Manager at JD Worldwide, shared his views on the fastest-growing categories in China and what brands should watch in 2025. JD is China's second-largest cross-border ecommerce platform.

View the article - China’s Fastest-Growing Categories—Where Brands Should Focus Next

February 2025

Female Empowerment Leading Fashion in 2025 & The Rise of KOCs

As we step into 2025, female empowerment is shaping fashion trends in China like never before. We spoke with an emerging UK-based lifestyle KOC (Key Opinion Customer) @莉蔚weiwei about the trends she predicts for 2025.

View the article - Female Empowerment Leading Fashion in 2025 & The Rise of KOCs

January 2025

How To Build Your Brand On China's Social Media

Our Account Director, Fan Tu, shared her expert insights on brand building on China’s leading social platforms, Little Red Book and Douyin.

View the article - How To Build Your Brand On China's Social Media

December 2024

How Is China’s Running Scene

We spoke with three runners from diverse backgrounds and running habits, offering firsthand insights into the evolving fitness mindset of Chinese consumers.

View the article - How Is China’s Running Scene

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Filter articles

Government Subsidies Ignite Ecommerce Surge

China’s Latest Attempt To Boost Birth Rates Faces Public Pushback

Young Chinese Professionals Invest Their Free Time In Taking Classes

Influencers Are Becoming The Face Of Retail For A Day

Essentials Fear Of God Taps Into Douyin’s Ecommerce Wave For China Debut

Essentials Fear Of God Taps Into Douyin’s Ecommerce Wave For China Debut

Benefit Cosmetics Returns To China On Tmall

Digital-First Skincare Brand Simpcare Unveils Eco-Chic Flagship

Semir’s Campaign With Comedian Xu Zhisheng Proves Humour’s Power In Brand Marketing

Semir’s Campaign With Comedian Xu Zhisheng Proves Humour’s Power In Brand Marketing

Reality Show See You Again Cashes In on the Divorce Economy

Young Chinese Defy Restrictions with Creative Halloween Costumes, Satirising Daily Life and the Online World

Video Opinion: China's Fitness Culture Is Thriving

Boosting the Winter Economy: Sports, Culture and Infrastructure

China Signals Proactive Fiscal Policy for 2025

Trending Fashion Styles on Little Red Book in 2024

Hotels as Retreats: Chinese Consumers Seek More Than Just a Stay

Hotels as Retreats: Chinese Consumers Seek More Than Just a Stay

Skins Returns to China with an Unexpected Ambassador

Lemaire Opens Its First China Store in Chengdu

HexClad Launches on Tmall and Little Red Book

Pas Normal Studios Strengthens Its China Presence

Charles Tyrwhitt Launches on Tmall

Le Col Enters China via Tmall

Cartier Showcases 298 Iconic Pieces in Shanghai Exhibition

Breitling and Brompton Unite for China-Exclusive Watches and Bikes

Xiaomi Launches Washing Machine with Separate Drum for Underwear

Pop Mart’s Latest Craze: Labubu Takes Southeast Asia by Storm

Alibaba Reshapes Ecommerce with New Business Group

Pay Later? The Hidden Costs for Consumers and Brands

November Beauty & Personal Care Ecommerce Data

Film Her Story Wins Hearts Across China with Fresh Female Perspectives

Love Game in Eastern Fantasy Catapults Ding Yuxi to Stardom

How To Build Your Brand On China's Social Media

China to Boost the “Silver Economy”

China Strengthens Support for Early-Stage Tech Startups

Fast-Growing Rednote Account In December Empowers Women Who Live Alone

Coffee Shops Thrive in China’s Lower-Tier Cities

Skincare Brand RéVive Announces Full Entry into China

Rest & Recreation Officially Enters the China Market

Loewe Celebrates Chinese New Year with a Tribute to Traditional Craft and Culture

Hermès Introduces an Immersive Escape Room Exhibition

To Summer’s Chinese New Year Campaign: "Why Not Take a Detour?"

Red Chamber x Heinz: Ketchup-Coloured Lipsticks for a Natural Festive Touch

Strong Growth in China’s Sports & Outdoor Ecommerce Market in 2024

Idol Jackson Yee Stars in Film Big World, Tackling Disability Representation

Actor Jacky Heung Goes Viral for Embracing Mockery

Female Empowerment Leading Fashion in 2025 & The Rise of KOCs

OPINION: China to Develop High-Quality Outdoor Sports Destinations

NEWS: Shanghai Launches Short Video Series to Explain Local Policies

OPINION: New Livestreaming Trend: Idolising Livestreamers

NEWS: Matchmaking for Pets

Manolo Blahnik Launches on Tmall

Nothing Announces Plans to Enter China in 2025

Ethiopia Sells Local Produce on Chinese Ecommerce Platforms

OPINION: Head & Shoulders ‘Rents’ Shoulders in Creative Campaign

NEWS: Freitag Hosts DIY Event in Quanzhou

OPINION: AnKoRau Takes Its 2025AW Show to the Countryside

NEWS: A New Beauty Sector: Outdoor Beauty Products

Continued Growth in China’s Fashion Ecommerce

OPINION: Ne Zha 2 Becomes China’s Highest-Grossing Animated Film

NEWS: Eggy Party Captivates Gamers Across All Ages

China’s Fastest-Growing Categories—Where Brands Should Focus Next

China’s Securities Industry Moves to Curb Wealth Displays

China to Tackle Overtime Culture to Boost Consumption

Cuteness Meets Maturity

Male Uni Students Hired as Travel Partners

Sporty & Rich opens its first online flagship store in China on Tmall

Flokk opens first flagship store in China in Shanghai

On Running Softens Up Shanghai with Cushioned Store Experience and Local Collaborations

Dior Express Arrives in Yunnan

FunnyElves Creates A "Scar Archive"

Nomadnowhere Strives to Become an Ethnic Culture Shop

Beauty’s Best-Seller Is Facial Skincare Sets

Korean Star Kim Soo-hyun’s Scandal Sparks Controversy in China—Why Do Chinese Fans Care?

Actress Zhao Lusi Opens Up About Depression on TV

Navigating China’s Evolving Retail Landscape

China Adds Two New National Holidays to Spur Travel and Spending