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February edition

China’s Family Policy | Pragmatic Retail Growth | AI Innovations

February edition

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In recent years, China has experienced fundamental shifts that challenge old business models and demand fresh strategies.

From declining birth rates and an ageing population to savvy consumers valuing performance over brand logos and the rapid deployment of AI, understanding these transformations is crucial for any global brand or investor eyeing China.

This month on China Playbook, we move past the surface-level headlines of a cooling economy to look at how the state, the consumer and the tech sector are pivoting toward hyper-pragmatism.

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