洞见机遇
赢领未来
As we are galloping into the Year of the Fire Horse, the era of generic red-and-gold luxury is being decisively replaced by a demand for ‘emotional realism’.
The Hot Pot team dissects how this new wave of authenticity is manifesting across the market, from a few handpicked Chinese New Year campaign examples to the highly unlikely elevation of Draco Malfoy as a Chinese New Year symbol and how international stars can navigate the nuance of the Chinese social media world.
Furthermore, we take a deep dive into Asia’s remarkable beauty tech sector, exploring whether quantum computing holds the key to personalised skincare, with a look at the Japanese beauty giants leading this charge.
Subscribe to the China Playbook for a monthly dose of fact-driven information from China, broken down and explained by thought leaders here at Hot Pot China. As a member, you’ll unlock unlimited access to data, actionable insights and strategic takeaways you won’t find anywhere else.
